Google discontinues URL shortener service from April 13th

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Google announced that it would be shutting down the URL shortening service from 13th April, existing users would be able to use the service for another year for after which it would be discontinued. New users cannot use the service after 13th April.

Since the competitive URL shortening services have grown in popularity, Google has decided to focus the efforts on Firebase Dynamic Links, which will allow to redirect users to specific location on iOS, Android, and Web Apps

After March 30th 2019 existing users wont be able to use the platform, but the links would be redirecting the same way without any effect.

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