Amazon Company may incorporate ads on its Echo via Alexa
The Amazon Company is in talks with few of the brands and advertisers for the incorporation of the ads on its Echo via Alexa.Few of the reports have suggested that the company is discussing such alternatives with the companies like the Procter & Gamble as well as the Clorox. Just like the advertisements discover their way to the newspapers, radio, television as well as internet, in the same manner now the advertisers will be following the next frontiers of the voice-powered AI too.
Now advertisers will be following the next frontiers of the voice-powered AI too
There are two ways to advertise on the Amazon’s Alexa.The first way is to enable the brands to pay for the placements when the consumers will be shopping through the Alexa.Looking at the second option, it will be coming through the skills that Alexa possesses. Just like the skill of the Alexa to communicate the users about the movie shows and it may suggest the user to buy movie tickets from the Fandango too.
Users would soon be able to see Alexa sliding ads for toothpaste or movies when they go for the shopping
The paid search advertisements seem to be more effective in comparison to the paid search advertisements that we see on the internet like the one with the Google. So you would soon be able to see Alexa sliding the ads for the toothpaste or movies when you go for the shopping.
Amazon is communicating with companies for utilizing its Echo devices for advertisements
The Amazon is also communicating with the companies for utilizing its Echo devices for the advertisements. It will be suggesting the company’s products when the users ask about it. The company is also testing various types of the ads too which includes the videos as well as the promoted paid search results. So now Amazon is moving ahead for the serious run in the market of advertisements which would be starting soon this year only.
The paid hunt advertisements through voice assistant seem to be more effective than the one that we see on web
Few of the brands are already having a presence on the Alexa through the utilization of its own third-party apps which are called as the skills. The company has to be highly careful about the way it implements the sponsored content and the advertising .On the voice assistant device, it would be taking far more efforts for scrolling the past for the first page which has been presented. These paid hunt advertisements through voice assistant seem to be more effective than the one that we see on the web. As of now the advertising is quite limited on Alexa but the company is looking for ways to provide varieties of the promotional opportunities to the companies. The spokesperson for the company, however, responded that they have no plans as such for adding the ads to its Alexa.