OldSpice and Axe will be launching the campaigns in advance of big sporting event coming next Sunday
The OldSpice and the Axe will be launching the campaigns in advance of the big sporting event coming next Sunday. The Old Spice has deputed the French only Television Spot from the Wieden along with the Kennedy during the Grammys on January.28.It was actually the first time that the broadcasting of the company has been done during the music awards. The goal of this broadcasting was to trap the attention of both the men and women .There was also the spot which has introduced the Old Spice Red collection which is actually the parody of a kind of the high-end drama in the field of the fine fragrance commercials too.
Axe has already enjoyed quite a positive reaction to find your Magic campaign
The Axe has already enjoyed quite a positive reaction to the Find your Magic campaign. This has been launched a month ago and it is bringing the 30 sec version of the anthem television commercial to the Super Bowl itself. This new work is all about shedding the traditional notions of the masculinity. It will also be embracing the individualized sense of how the man should be. The 60 second of the launch spot also includes the non-Axe just like the visions of the man in the high heels and also the one in the wheelchair. Within two weeks of its launch, the “Find your magic” has inspired around tens of the thousands of the people from all over the world for celebrating the individuality as well as the champion inclusivity too. Immediately after the Grammy awards, the fans would be able to view the translated version of the Old Spice on the YouTube. The French version will be running for only one time.
The campaign would be continuing next month through the launch of second spot which is called as Macro Love
The campaign would be continuing next month through the launch of the second spot too called as the Macro Love O.The brand will be following with the digital, social and also the experiential along with the sampling activations too with sports fans on its ground in the Minneapolis during the time of the Super Bowl. The Axe has also started a campaign on January 24, 2018, with the theme known as the- You’re Gold. It is featuring three of the new lines like the Gold, Gold Fresh and also the Gold Original. Also, there will be a range of the other benefits too like the 48 hr odor, wetness protection along with the technology for the prevention of the white marks as well as the yellow stains on the clothing.
Fans from all across the country would be getting the chance to trail Axe Gold on Axe Gold Mobile
The goal of the You’ are Gold campaign is to provide the Axe Find Your Magic Point of the View which would be knocking off the one size fits all idea of how the guy should be and also other of the confidence killers too which would be making the guy feel just less than the gold itself. Fans from all across the country would be getting the chance to trail Axe Gold on Axe Gold Mobile which is the company’s first ever sampling phone which would be giving out free of cost products at the high schools along with other events across the country.