Snapchat acquires Zenly

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The Snap chat acquired a social mapping start up company Zenly

The Snap chat has acquired a social mapping start up company Zenly and it has introduced a new feature Snap Map due to the result of its latest acquisition. Few of the sources have indicated that Snap Chat has acquired Zenly for in between $250 million to $ 350 million mostly in cash. The Snapchat will be running Zenly independently just like the way Face book allows Instagram to run in an independent manner.

Few days back, Snapchat unveils its new feature, Snap Map

Few days back, Snapchat unveils its new feature known as the Snap Map and this feature allows all the users to see the location of their friends on the map. An interesting trailer for this feature has also been launched which showed two women are browsing a map in the Snapchat app and then they are tapping on the nearby location to watch their friends sharing videos from a concert which is going on. The Snap Map feature will allow all the Snapchat users to browse the pictures and the videos from any specific location from all around the world.

This deal has been made by the company in an effort to broaden the appeal of its application.

The Los Angeles based company Snap Chat acquired Zenly in May this year. The company has already turned the Snap Map feature into its main Snapchat application that enables the users to see the photos and videos of the friends by location. This deal has been made by the company in an effort to broaden the appeal of its application. The company has been driving deeply into the various location based tools .Earlier Snapchat had acquired Placed that is helping it to track out whether the ads are actually driving people to the physical stores or not.

This is a wise decision made by Snap Inc. to expand its wings into social utility space

The Zenly Company provides both the iOS and the Android version of the Snap Map which is the social location based sharing application. Rather than shutting down Zenly Company and then folding it into the Snapchat, the Snap Incorporation will be allowing Zenly to run autonomously to certain extend .For both the Snap Map and now the Zenly, Snap Company is actually hedging the bets in to the space of social content. This is actually a wise decision made by the Snap Inc. to expand its wings into the social utility space which allows the people to meet up even when they are offline.

The company is utilizing such acquisitions to build out its portfolio

Apart from this acquisition, the other expensive acquisitions of the Snapchat also turn out well .Earlier it bought Looksery for around $ 150 million in cash as well as in the bonuses which powered its iconic and most famous augmented reality face filters. This kind of product which is being updated to the Snapchat will actually work as the main driver of the growth of the users in the long run. The company is utilizing the acquisitions to build out the portfolio and also to broaden the appeal of its application.

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