Amazon’s race to make Alexa smarter

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The Amazon has acquired Graphiq to make its voice assistant Alexa smarter

The Amazon has acquired a company by the name of Graphiq to make its voice assistant Alexa smarter. The Amazon acquired the data analysis and the search engine start up at the cost of around $ 50 million .The start up Graphiq was launched in the year 2009 and it offered the online spreadsheets that compare the vacations, technology, real estate and many more things.

Amazon has to struggle a lot to make its device Alexa an encompassing tool

Recently the Amazon Company started looking to hire the software developers and also the data associates in the Santa Barbara location where the Graphiq itself is located. Amazon has to struggle a lot to make its device Alexa an encompassing tool which is capable of answering each and every query. Although the company has not spoken much about the details of its purchase yet but it seems to be a kind of perfect match for the audio driven capabilities of the device. Right now, Amazon Alexa is competing with the Google’s Home Device and will be facing more rivals in the coming time when the Apple Company unveils its Home Pad and Microsoft will come out with its Invoke.

The Graphiq utilizes artificial intelligence technology for the creation of interactive data driven info graphics

The purchase of Graphiq by Amazon is an effort by the company to improve its Alexa and other services too. Graphiq utilizes the artifial intelligence technology for the creation of the interactive data driven infographics.The California based firm had more than 130 employees prior to its acquisition and majority of them are working for Amazon now after the purchase. The Graphiq Company has created a data interpretation and visualization technology and this was earlier utilized by some of the major news outlets like the Reuters and also the Associated Press.

Amazon was attracted to Graphiq due to its high end potential to improve Alexa

This advanced technology might be the main motivation for the acquisition and this tool might facilitate the process of learning new information by Alexa as it will allow the device to sift through massive amount of information in an efficient manner. The Amazon Company is working very hard to make its Alexa, which is a software powering its Echo smarter and much more useful for the end consumers.

It would be quite interesting to see how Graphiq Company would be help Alexa to get smarter

The company wants all the consumers to utilize its respective devices and also its powering software as their digital valets and this will help them to find and order products, playing their favourite music and everything is based on the spoken commands. Amazon was attracted to the Graphiq company due to its high end potential to improve Alexa which is a voice controlled digital assistant empowering the Echo and various other devices. It would be quite interesting to see how the extremely powerful search engine technology of the Graphiq Company would be helping Alexa to get smarter for handling all types of the voice queries.

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